Generate a return on your marketing spend: how to identify + implement high impact strategies

A common question I get asked from business owners and leaders is how to measure marketing spend and how to tie that spend back to ROI. Companies of all sizes spend marketing dollars on tactics such as event participation, social media development, and website creation. When asked about their overarching marketing strategy, there is typically a pause. Too often companies have bypassed taking the time to develop marketing fundamentals—buyer personas, value proposition, key messages, brand identity—and spend without directly considering how this approach will affect company goals. Why spend time posting on Facebook if your buyers leverage LinkedIn for industry news? Why sponsor events that require you to man a booth and offer high-cost promotional materials when you could participate as a speaker or host a relationship-building client/prospect dinner? Reevaluate your approach to industry events and attend in ways that highlight your subject matter expertise (i.e., speak versus sponsor). 

At BluLyne Marketing, we work with our clients to create a strong marketing foundation. A foundation that identifies go-to-market strategies and implementation approaches that focus on initiatives have the most significant likelihood of a positive return on investment. While this step requires upfront time, in the long-term it results in a more impactful, results-oriented marketing strategy.

Are you ready to generate a positive return on your marketing investment? Email BluLyne’s founder, Jill Heise to help establish your strategic plan and develop a comprehensive, impactful marketing strategy. jheise@blulynemarketing.com